Bringing a fresh, new sound from his hometown Milwaukee, R&B artist Cincere embarks on his first Armed Forces Entertainment tour to Southwest Asia Aug. 18 to Sept. 6, performing at installations in Afghanistan, Kyrgyzstan, Qatar, United Arab Emirates, Djibouti and Kuwait. Cincere has opened for renowned artists Chris Brown, Babyface, The Black Eyed Peas, Method Man, The Roots and Ludacris.

“ Cincere brings together several key elements; a great message, edgy beats, a DJ and first class dancers to create an all around entertaining show,” said Marine Corps Captain Jesse Davidson, Armed Forces Entertainment circuit manager for the Southwest Asia circuit. “Providing troops stationed in remote locations with a high-quality artist like Cincere, who is committed to showing his support, is what Armed Forces Entertainment thrives on.”

Cincere is also committed to being an involved father in the lives of his two children, which inspired him to write the award winning song Daddy. He performed the song for First Lady Laura Bush and other guests in Washington D.C. at the National Fatherhood Initiative’s annual gala awards in April 2005. A proponent of changing the contemporary entertainment world, Cincere keeps his lyrics real, allowing a diverse audience to get reconnected to R&B music.

One of Cincere’s greatest accomplishments as an artist and community figure in Milwaukee was to receive Mayor Tom Barrett’s proclamation, naming a day each year in his honor. Showing a devotion to social change has made Cincere a local role model and favorite amongst leaders, educators and parents.

Growing up in homeless shelters and abusive environments, Cincere learned to use his music as a tool to spread positive messages. Today, Cincere continues to use his music to reach out to troubled youth encouraging them to stay in school, stay away from violence and make the right choices.

“I view performing for the troops as a once in a lifetime opportunity to give back the love and support I received from many in my hometown,” said Cincere. “I’m a very lucky man to be able to share my gift of music and look forward to the impact I may make on other people’s lives.”

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Armed Forces Entertainment is the lead Department of Defense agency for providing entertainment to U.S. military personnel serving overseas, with priority given to those in contingency operations and at remote and isolated locations. The Department of the Air Force is the executive agent of Armed Forces Entertainment.

Founded in 1951, Armed Forces Entertainment brings a touch of home to more than 500,000 troops annually, embracing the best of Americana that stretches across all genres of entertainment. Visit www.armedforcesentertainment.com for more information.

To learn more about Edison, visit www.simplycincere.com.